Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
On Thursday, TIME named Fenty Beauty as one of the 25 Best Inventions of 2017 where in the past, the list has featured everything from the floating lightbulb to the desktop DNA lab.
In the 2017 list, Fenty Beauty joins the company of a robot, guilt-free ice cream, glasses that give sight to the blind, and mugs that heat up your coffee just right!