Kenyan online retailer opens first flagship store

Newx, a Kenyan online marketplace, opened it’s first flagship store in Nairobi, on Saturday,

The online marketplace, like many of it’s competitors, offers shoppers a variety of clothing, cosmetics and accessories, and home decor.

With a flagship store, the company is the first of other online marketplaces in Kenya to tackle a physical retail space to build brand awareness and reach new customers from the Garden City Mall’s diverse consumer base, who may have not been previously exposed to the brand or may be reluctant to shop online.



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