American whiskey brand Jack Daniel’s has shortlisted the three finalists in the search for a Kenyan brand ambassador conducted through the gentlemen wanted campaign.
The campaign that was launched in May this year received over 2,000 applications that underwent rigorous processing by a panel of judges and observers to narrow down to the three finalists.
The Gentlemen Wanted campaign was targeted at charismatic Kenyans above 21 years with the ability to embody the spirit of the brand and its values of authenticity, independence and integrity.
The first selected group comprised of 100 of the best applicants who were then narrowed down to top the 24. The top 24 were then invited to attend one on one interviews where they were given the opportunity to convince a panel of judges, including Sports Star Humphrey Kayange and Actress and Media Personality Eve D’Souza on why they should be Kenya’s Jack Daniel’s Brand Ambassador.
The voting phase started on the 18th of July and closes on 31st July, after which the winner will be announced. The ambassador will then travel to the Jack Daniel’s distillery in Lynchburg Tennessee, USA, where he will be shown the same whiskey making process that Jack himself used, before heading back to Kenya to officially take up his role.