Best Frequent Flyer and Guest Programs were chosen at the 2017 Freddie Awards, which took place at the Hyatt Regency Jersey City on the Hudson, in New Jersey, on Thursday.

Introduced in 1988 by Randy Petersen, the “Freddies” have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry. The goal of the Freddie Awards is to give voice to the frequent flyer.

The Freddie Awards represent excellence among travel loyalty programs around the globe and rate the best programs in six categories: Program of the Year, Best Promotion, Best Redemption Ability, Best Customer Service, Best Elite Program and Best Loyalty Credit Card.

And the winners are:

AMERICAS

Airline

Program of the Year — Southwest Airlines – Rapid Rewards
Best Elite Program — American Airlines – AAdvantage
Best Promotion — Avianca – LifeMiles
Best Customer Service — Southwest Airlines – Rapid Rewards
Best Redemption Ability — Southwest Airlines – Rapid Rewards
210 AWARD — Avianca – LifeMiles

Hotel

Program of the Year — Marriott Hotels – Marriott Rewards
Best Elite Program — Marriott Hotels – Marriott Rewards
Best Promotion — MGM – M life Rewards
Best Customer Service — Marriott Hotels – Marriott Rewards
Best Redemption Ability — Marriott Hotels – Marriott Rewards
210 AWARD — AccorHotels – Le Club AccorHotels

Credit Card

Best Loyalty Credit Card — Southwest Airlines – Rapid Rewards Premier Credit Card – Chase

EUROPE & AFRICA

Airline

Program of the Year — Norwegian Air – Norwegian Reward
Best Elite Program — AIR FRANCE/KLM – Flying Blue
Best Promotion — AIR FRANCE/KLM – Flying Blue
Best Customer Service — Aeroflot Bonus
Best Redemption Ability — Aeroflot Bonus
210 AWARD — TAP Portugal – Victoria Programme

Hotel

Program of the Year — Accor Hotels – Le Club Accorhotels
Best Elite Program — Starwood – Starwood Preferred Guest
Best Promotion — Accor Hotels – Le Club Accorhotels
Best Customer Service — Accor Hotels – Le Club Accorhotels
Best Redemption Ability — Accor Hotels – Le Club Accorhotels
210 AWARD — Choice Hotels – Choice Privileges

Credit Card

Best Affinity Credit Card — Norwegian Air – Norwegian Reward – Bank Norwegian Norwegian Card

Middle East & Asia/Oceania

Airline

Program of the Year — EL AL – Matmid Club
Best Elite Program — Virgin Australia – Velocity
Best Promotion — EL AL – Matmid Club
Best Customer Service — EL AL – Matmid Club
Best Redemption Ability — Virgin Australia – Velocity
210 AWARD — ANA – ANA Mileage Club

Hotel

Program of the Year — Starwood – Starwood Preferred Guest
Best Elite Program — Starwood – Starwood Preferred Guest
Best Promotion — Starwood – Starwood Preferred Guest
Best Customer Service — Starwood – Starwood Preferred Guest
Best Redemption Ability — Starwood – Starwood Preferred Guest
210 AWARD — Trident Hotels – Trident Privilege

Credit Card

Best Affinity Credit Card — American Express – Membership Rewards – American Express