Best Frequent Flyer and Guest Programs chosen at 2017 Freddie Awards

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Best Frequent Flyer and Guest Programs were chosen at the 2017 Freddie Awards, which took place at the Hyatt Regency Jersey City on the Hudson, in New Jersey, on Thursday.

Introduced in 1988 by Randy Petersen, the “Freddies” have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry. The goal of the Freddie Awards is to give voice to the frequent flyer.

The Freddie Awards represent excellence among travel loyalty programs around the globe and rate the best programs in six categories: Program of the Year, Best Promotion, Best Redemption Ability, Best Customer Service, Best Elite Program and Best Loyalty Credit Card.

And the winners are:

AMERICAS

Airline

Program of the YearSouthwest Airlines – Rapid Rewards
Best Elite ProgramAmerican Airlines – AAdvantage
Best PromotionAvianca – LifeMiles
Best Customer ServiceSouthwest Airlines – Rapid Rewards
Best Redemption AbilitySouthwest Airlines – Rapid Rewards
210 AWARD — Avianca – LifeMiles

Hotel

Program of the YearMarriott Hotels – Marriott Rewards
Best Elite ProgramMarriott Hotels – Marriott Rewards
Best PromotionMGM – M life Rewards
Best Customer ServiceMarriott Hotels – Marriott Rewards
Best Redemption AbilityMarriott Hotels – Marriott Rewards
210 AWARD — AccorHotels – Le Club AccorHotels

Credit Card

Best Loyalty Credit CardSouthwest Airlines – Rapid Rewards Premier Credit Card – Chase

EUROPE & AFRICA

Airline

Program of the Year — Norwegian Air – Norwegian Reward
Best Elite ProgramAIR FRANCE/KLM – Flying Blue
Best PromotionAIR FRANCE/KLM – Flying Blue
Best Customer ServiceAeroflot Bonus
Best Redemption Ability Aeroflot Bonus
210 AWARDTAP Portugal – Victoria Programme

Hotel

Program of the Year Accor Hotels – Le Club Accorhotels
Best Elite ProgramStarwood – Starwood Preferred Guest
Best PromotionAccor Hotels – Le Club Accorhotels
Best Customer ServiceAccor Hotels – Le Club Accorhotels
Best Redemption AbilityAccor Hotels – Le Club Accorhotels
210 AWARDChoice Hotels – Choice Privileges

Credit Card

Best Affinity Credit CardNorwegian Air – Norwegian Reward – Bank Norwegian Norwegian Card

Middle East & Asia/Oceania

Airline

Program of the YearEL AL – Matmid Club
Best Elite ProgramVirgin Australia – Velocity
Best PromotionEL AL – Matmid Club
Best Customer ServiceEL AL – Matmid Club
Best Redemption AbilityVirgin Australia – Velocity
210 AWARDANA – ANA Mileage Club

Hotel

Program of the YearStarwood – Starwood Preferred Guest
Best Elite ProgramStarwood – Starwood Preferred Guest
Best PromotionStarwood – Starwood Preferred Guest
Best Customer ServiceStarwood – Starwood Preferred Guest
Best Redemption AbilityStarwood – Starwood Preferred Guest
210 AWARDTrident Hotels – Trident Privilege

Credit Card

Best Affinity Credit CardAmerican Express – Membership Rewards – American Express

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SUSAN WONG

Susan Wong is the Editor of Capital Lifestyle, a resident photographer, an award-winning journalist, radio presenter, full-time adventurer, long-time admirer of anything edible, and a spicy food athlete at Capital FM.

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