Hugo Boss and Vera Wang are skipping Fashion Week in New York next February in a sign of the upheaval rippling through the industry.
In a presentation to investors, the Hugo Boss group explained it wants to concentrate more on its men’s ready-to-wear clothes.
The fashion house will take part in late January in the menswear fashion show that precedes Fashion Week for women’s wear.
The group said it will continue to work with Jason Wu, its artistic director for women’s clothes since 2013.
Also, Wang announced she will not be at Fashion Week, either.
Instead, she told Women’s Wear Daily she will present her new collection in a short film.
It will be released on February 28, the day that fashion week in Paris starts and Wang will receive the Légion d’honneur award in the French capital.
For several seasons now, New York’s Fashion Week has been in upheaval, and several designers have changed their approach to it.
In September, in the last edition, Derek Lam, French designer Sophie Theallet, Diane von Furstenberg and Kate Spade avoided fashion shows and instead opted for presentations in which models stand still so they can be observed more easily.
Others such as Theory chose to present their collections after Fashion Week by organizing individual viewings.