Since YouTube launched YouTube Kids less than two years ago, the platform has seen families across the globe download the app tens of millions of times and rank it consistently among the top 5 apps in the App Store and give it an overall 4+ ranking on Google Play.
On Thursday, YouTube announced on their blog that they’re rolling out a new feature that continues to put parents in the driver’s seat so they can decide what content is right for their family.
The new feature allows parents to block videos or channels from their children’s experience by signing into the app. Once parents have logged in, the videos and channels they block in YouTube Kids will remain consistent across all devices. And as a parent, if you change your mind, you can unblock all restricted videos or channels at once.
This update will be available in: the United States, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Brazil, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, and Singapore.
This new feature follows other ways families can already customize their YouTube Kids experience:
- Learn how the app works: When parents open YouTube Kids, we explain upfront how our systems choose and recommend content and how to flag videos. We also prompt you to make a choice about how broadly you want your child to explore—turn search on to access millions of family-friendly videos, or turn search off to restrict your child’s experience to a more limited set.
- Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to.
- YouTube Kids on the big screen: Watch YouTube Kids as a family on your big screen. Now YouTube Kids is available on your TV, using Chromecast, Apple TV, game consoles or a smartTV.
- Age-based customization: When you first open the app, you can select from three general age groups (preschool, school age or all kids) making the initial home screen reflect videos that may interest children in that age range.