Kylie Jenner’s PUMA Fierce KRM trainers have exclusively launched in Footlocker EU on Monday (31.10.16).
The 19-year-old ‘Keeping Up With the Kardashians’ star – who first joined forces with the sportswear giant in February this year – has teamed up with the fashion house on a second capsule for the brand, which has finally hit the retail store on Monday (31.10.16).
The footwear design is a lightweight construction with no laces, a supportive high collar, and full length flex groove, which makes the product suitable for rigorous training.
The garment is available in four autumnal shades, including black, a deep red shade called Winetasting, a pure white colour and an olive green, which are priced at £90.
The teen entrepreneur teased fans she was working on a new project for weeks, by posting images of her sporting PUMA’s athleisurewear and the new design on her social media account.
Alongside a picture from the campaign on her, which sees the beauty mogul sitting on the floor wearing a PUMA crop top and figure hugging leggings, as well as the new trainers on her Instagram account, she wrote: “#ForeverFierce @puma (sic).”
Whilst a picture of her leaning up against a mirror in a dimly lit room, she captioned: “@puma the new#ForeverFierce drop soon (sic).”
However, Kylie’s half-brother-in-law Kanye West was “hurt” Kylie signed a contract with PUMA because his Adidas Yeezy collection is in direct competition with Puma.
Speaking previously about the betrayal, Kylie’s half sister Kim Kardashian West said: “Kanye had Kylie walk in his first two Yeezy shows. He really believed in her as a part of his brand.
“She was the model that he wanted over everyone. He saw Kylie and was, ‘She has to be my Yeezy model.’ I would have just liked the heads up.”
Meanwhile Kylie – who founded her eponymous beauty empire Kylie Cosmetcis earlier this year – is also giving away a free Kymajesty Lip Kits to all of her customers today for one day only.
Alongside a picture of the blue, black metallic shade, which was shared on the company’s Instagram account, it read: “Tomorrow only, get a free #Kymajesty metal lipstick while supplies last with any purchase from KylieCosmetics.com! Starts 12.01am pst Monday, ends MIDNIGHT! Happy Halloween! (sic).”