Kenya Breweries Limited has launched a new alcoholic beverage, Tusker Premium Cider making it the first locally-produced cider in East Africa and made in Kenya.
Tusker Cider is a crisp, premium-crafted drink created from fresh apples containing 4.5% alcohol content and offers a refreshing drinking experience. It is best served chilled.
Tusker Premium Cider which is packaged in 500-millilitre clear, glass bottles will be available in restaurants and bars from Friday and will retail at a recommended price (RRP) of Kshs 140.
Speaking during the launch event in Nairobi, Kenya Breweries Limited’s Managing Director, Jane Karuku said the launch of Tusker Premium Cider is driven by the company’s commitment to market-led innovation and the need to expand consumers’ experience within the beverage alcohol market.
The innovation is likely to benefit from a rapidly-rising middle class segment of millennials, who currently comprise about 35% of population, according to Kenya National Bureau of Statistics (KNBS).
With Kenya’s economic growth momentum expected to be around 6% and retail trade, hotels and restaurants sub-sector projected to continue its sterling performance on last year, KBL is anticipating a vibrant period for innovations such as Tusker Cider.
Innovation brands have significantly contributed to KBL’s business growth in the last financial year and are expected to double their contribution in the next 2 years.
Tusker has a rich heritage since its launch in 1922 and is the leading, most-loved beer in Kenya, comprising Tusker Lager, Tusker Malt and Tusker Lite.