KFC have launched their own brand of sunscreen.
The fast food giant have came up with a “crazy idea” that saw them create a sun protection for avid fans, which smells like “extra crispy” chicken and will leave their customers smelling like one of their famous family bargain buckets.
The retailers have made 3000 bottles of the product called KFC Extra Crispy Sunscreen which sold out in just 2 hours.
Kevin Hochman, chief marketing officer for KFC US said: “While I’d love to tell you our customers have been asking for this, they haven’t. In fact, I’m pretty confident nobody ever asked for this. It’s just some crazy idea we dreamed up.”
A crazy idea that worked!