Although details are still sketchy and the rumoured deal was only solidified by a simple group photo of Tiwa Savage, Don Jazzy and Jay-Z posing at the Roc Nation office in New York City, the photograph posted on the Nigerian singer’s Instagram reveals that a management and distribution deal has been finalized.
Back in April 2015, Jay-Z revealed that his cousin had “just moved to Nigeria to discover new talent.” Well it seems that the rapper has found what he’s been looking for with Tiwa’s Instagram photo captioned as “Mavin x Roc Nation.” With this signing, Tiwa will be the first Nigerian artiste to be signed to Jay-Z’s label.
My cousin just moved to Nigeria to discover new talent. Tidal is a global company.
— Mr. Carter (@S_C_) April 26, 2015
Founded in 2008, Roc Nation is a full-service entertainment company, inclusive of artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. It is home to a divers roster of critically acclaimed recording artists, writers and producers including Rihanna, Shakira, J. Cole, Santigold, HAIM, Meek Mill, Big Sean and more. Roc Nation also has partnerships with global management companies Three Six Zero and Philymack.