Capital Lifestyle Instagrammer of the Week: LaFrohemien

instagrammer of the week instagram lafrohemian

“My desire is to illustrate the plight of various social issues on the continent [Africa], in a contemporary and non-traditional way.” So says Sarah Waiswa our Capital Lifestyle Instagrammer of the Week.

Waiswa, known as LaFrohemien on Instagram, is a freelance documentary and portrait photographer with an interest in exploring identity on the African continent, particularly the New African Identity.

Processed with VSCOcam with a5 preset
PHOTO: @Namuks / Processed with VSCOcam with a5 preset

After getting both sociology and psychology degrees and working in a corporate position for a number of years, the talented storyteller decided to pursue photography full time. Waiswa hopes to change the narrative on Africa by generating dialogue on developing issues as they happen.

Waiswa’s passion for all things storytelling – visual poetry – is eloquently showcased through her photography. Her Instagram account consists of carefully curated portraits that always seem to emote and inspire, photographs of colourful urban scenes and even of paths less traveled, and elegant compositions that fearlessly uses nature’s light and shadows.

Capital Lifestyle linked-up with her to find out how photography and Instagram have impacted her journey in Mobile Photography.

What cameras do you enjoy shooting with and what do you like most about them?

I enjoy shooting with my Canon 5D particularly for personal and commissioned projects, but I also enjoy mobile photography and I am currently obsessed with the Huawei P9!

Where do you shoot most of your photos and what sort of photos do you like to take best?

On the road. I like portraiture because I often try to shoot in a way that gets the viewer to connect with the subject.

What are your top tips for taking captivating Instagram photos?

I think the top tip for capturing any photo, Instagram or otherwise is purpose. Knowing why you are shooting anything, because I think this shows in the photo.

Develop your own style

Post regularly

Never post for likes, post for yourself.

Which Instagrammers do you recommend everyone to follow?




How has Instagram influenced your profession and your business?

Instagram has been a major influence in my work. I have had the opportunity to connect with great artists on there and in addition I have been able to participate in some amazing opportunities. It basically opened up the door to the world!

5 Favourite LaFrohemien Instagram Posts

This photo was taken in Shashemane Ethiopia, I was documenting the identity of the rastafarians who have repatriated back to Ethiopia.


This photo was taken in the Holy Trinity Cathedral in Addis Ababa, I loved how the light illuminated the priests face.


This photo was taken prior to the ivory burn


This photo was taken in the Mathare Slum of Nairobi. I like it because it depicts the new found independence of the youth to express themselves.


This photo was taken at the Giza pyramids. I like it because the pyramids have been photographed a billion times, so looking for a new perspective is always refreshing
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