Cadbury launch Monster Truck Taxi



Cadbury have launched the first ever Monster Truck Taxi to deliver sweet treats to the people of London.

The impressive vehicle was specially created to celebrate the launch of the new Cadbury Dairy Milk Big Taste to bring the people of Britain chunks of deliciousness and a ride to remember.

Dwarfing all cabs on the roads, the Big Taste Monster Truck Taxi is 9 foot tall and weighs a whopping 1.5 tonnes. Adorned with the iconic Cadbury purple, the car will open its doors to chocolate fans all around the country that are curious to discover the thrilling taste sensation of the new bars in the range, the Dairy Milk Big Taste Toffee Whole Nut, Dairy Milk Big Taste Oreo Crunch and Dairy Milk Triple Choc Sensation.

Gemma Flanigan, Cadbury Dairy Milk Senior Brand Manager at Mondelez International, said: “As part of our new ‘Tastes Like This Feels’ campaign, we wanted to bring to life the unique feeling and the big taste sensation that Cadbury Dairy Milk Big Taste bars deliver.

“What better way to do this than by creating Britain’s first ever Monster Truck Taxi and inviting chocolate fans on board to experience a new and epic ride – the perfect metaphor for the feeling that Cadbury Dairy Milk Big Taste bars evoke.”

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