Nissan South Africa has named legendary fast bowler Dale Steyn and rising star Kagiso Rabada as brand ambassadors to further add to the company’s global sponsorship deal with the International Cricket Council (ICC).
Steyn has been the leader of the South African bowling attack for over a decade while the 20-year-old Rabada has emerged as a new star. The cricketers join a group of global superstars including Olympic sprint gold medalist and world record holder Usain Bolt, and multiple Olympic swimming champion Ryan Lochte as brand ambassadors.
Steyn has established himself as one of the world’s best strike bowlers. His achievements include 406 Test wickets from 82 matches and 175 in One-Day Internationals (ODI).The 2008 ICC player of the year’s strike rate of a wicket every 41.7 balls in Tests is the best of any bowler that has taken more than 200 wickets.The 32-year-old became the fastest player to take 400 Test wickets in terms of balls bowled in the second match against Bangladesh in Mirpur in July 2015.
Nissan became a supporter of cricket in October 2015 when it announced an eight-year deal with the ICC as a global sponsor of cricket’s international tournaments. The Japanese carmaker is bringing its innovative and fan-focused approach to sport to millions of cricket-lovers around the world. The ICC partnership is a significant expansion of Nissan’s ongoing international sports sponsorships and also aims to connect with South African cricket fans through these two globally recognizable ambassadors.