#FutureFabrics: Is activewear the new denim?

Future Fabrics Deacon
Giles Deacon’s Future Fabrics 2015 Collection

With New York Fashion Week coming to an end this week, its hard to deny the staying power that Athleisure wear has had in the fashion industry.

This all takes me back a couple months ago to the P&G Future Fabrics Conference that was held last December in Barcelona, Spain.

After a couple of days of learning more about fabric care and the innovations in textiles, it was clear that fashion was shifting into a space that was highly driven by convenience, seamlessness and comfort.

Hence the rise of Athleisure wear.

Yeezy Season 3 Future Fabrics NYFW

Take a look at Kanye West’s Yeezy collection, for example. He just debuted Season 3 which – much like his previous muted, neutral collections – featured lots of hoodies, tights and sneakers. And if you’re still not convinced of the magnitude of this trend, a quick scroll through Vogue’s New York Fashion Week’s street style pictures should do the trick.


Future Fabric Chatelier
Sabine Le Chatelier, Associate Fashion Director at Premier Vision

According to Sabine Le Chatelier, Associate Fashion Director at Premier Vision and one of the key speakers at the P&G Conference, “garments have become about what people are […] which means companies have to step out of tradition.”

Many of the world’s largest designer brands known more for their classic, feminine pieces have now released an activewear line including Tory Burch, Rebecca Minkoff and Stella McCartney. One can’t help but wonder whether activewear is now the new denim.

Chatelier noted that this new trend “transcends age and gender,” allowing many to embrace it.

But it’s also important to note that textiles and fabric care are an integral part of this trend as it not only needs to look good but feel good too. And the better the care for your pieces, the longer they will last and the longer you will love them.

It seems to me that Athleisure wear is bigger than just a fashion statement but rather a lifestyle one too where a healthy, active life is being celebrated worldwide.

So here’s to trading in those heels for sneakers ladies!

P&G FF 2015 Giles Deacon Catwalk Show

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