In their second series of events, The Core Fashion Week launched their first Installation Mixer at Tribe Hotel on Friday (29.01.2016), showcasing stunning designs from some of East Africa’s top designers.
Conceptualised in 2015 by Linda Murithi, CEO of In The Bag, The Core Fashion Week aims to give Kenya’s fashion industry one voice; something that would help project local designs and talent to the international fashion arena.
Creating a platform that nurtures, celebrates and unifies local skill to internationally recognised standards inevitably raises the bar for the industry and its stakeholders.
The invite-only event was studded by some of Kenya’s top fashion stylists, designers, influencers and notable personalities.
Some of the designers at The Core’s Installation Mixer included Katungulu, Deepa, Sally Karago, Anyango Mpinga, Nike Kondakis, urban pieces by Ziko Africa, Aprelle Duany, Kepha Maina and apparel and accessories by Adele Dejak.
Makeup was provided by the support of Suzie Beauty, Wacuka Thimba and Sinitta whilst hair was directed by Joey Richard.
Each designer displayed their collection in a different section of the Tribe Hotel, allowing them to express their unique style and mood that perfectly compliment their pieces. According to Murithi, “There are so many small elements that make a fashion brand look good. Lighting, photography, the model… Ultimately, the place you choose to host the event reflects on the designer and the Tribe definitely reflected the calibre of designers represented on that night.”
“One of the major things to note is my huge support system from people and brands like Mike Rabaa, Safaricom and Hennessey. You have to have people who believe in the bigger business of fashion, it’s the only way you will start to experience growth” said Murithi.
The Core plans to host their first Fashion Week in April and are excited to share their vision with the local and international fashion scene.