Nescafé offers first virtual reality coffee experience

nescafe coffee brazil app

Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google.

Launched on International Coffee Day, the Nescafé 360˚ mobile app, allows consumers to slip their mobile into a Nescafé-branded Google Cardboard virtual reality viewer and transports users to Brazil’s coffee fields.

Filmed in 3D, the videos accessible via the app, showcases how the instant coffee giant is helping farmers to achieve better quality coffee, higher yields and an increased income.

The Nescafé 360˚ app is available for Android and iPhone.

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