The movement is changing the landscape of the traditional city break, with more visitors wanting to explore areas outside the mainstream. Many cities are encouraging the boom, as it diversifies urban attractions and helps to avoid the growing problem of overcrowded city centres.
A ‘hipster’ can be defined as a person who follows the latest trends and fashions, especially those outside the cultural mainstream. Hipsters live in ‘edgier’ areas and visitors are seeking out these neighbourhoods to experience hipster culture such as pop-up restaurants, vegan cafes, independent shops and craft galleries.
A new demand for ‘Hipster Holidays’ was identified in the WTM Global Trends Report 2015, released on Monday at World Travel Market London. There appears to be a battle among European cities for the title of ‘hipster capital’. But while many places lay claim to the accolade, leading areas include Kreuzberg in Berlin, District VII in Budapest and Miera iela in Riga.
Local residents are spotting new business opportunities, providing authentic hipster tours of specific city districts, while online travel guides including Likealocal and TravelsofAdam list up-to-date reviews of the ever-changing hipster scene.