The single malt that started it all announces its latest core range extension.
If you are looking for a good quality and enjoyable single malt, look no further, The Founder’s Reserve; a new, permanent benchmark expression in the GLENLIVET brand core range is now in Nairobi. This latest GLENLIVET innovation has been created as the ultimate tribute to founder George Smith’s original vision to craft the definitive, smooth Speyside single malt whisky.
The Founder’s Reserve brings to life the heart and soul of The Glenlivet – at its core is the perfectly balanced smooth and fruity flavour that it is renowned for. This has come in the wake of an unparalleled year of growth for the brand, with new expressions and continued novelty underpinning its success.
With Founder’s Reserve, The Glenlivet house style is skilfully complemented with a creaminess and sweetness from the addition of First Fill American oak casks, resulting in a malt of exceptional smoothness; the very quality for which George Smith’s The Glenlivet was widely admired and appreciated in his day.
The Glenlivet is the No. 2 single malt Scotch whisky in the world. Crafted in the remote Livet Valley since 1824, it is the only whisky with the unchallengeable right to be called The Glenlivet.
The Glenlivet has been the biggest contributor to the growth of the single malt Scotch whisky category in the last five years and, in September 2014, reached the impressive milestone of one million case sales per annum. This fantastic achievement is driven by a robust performance in volume but an even stronger performance in value.
The introduction of Founder’s Reserve follows on from the recent historic release of The Glenlivet Winchester Collection, the world’s first collection of 50 Year Old single malt Scotch whiskies. This new expression will be available at all premium establishments from 1st November 2015 and will be retailing at the same price range as the GLENLIVET 12 Year Old.
With Founder’s Reserve, Nelson Aseka: Prestige, Public Relations & Brand Education Manager, East Africa believes that with the growth in numbers of whisky enthusiasts in Nairobi, this new expression from a classic brand is specially crafted for the discerning whisky drinker at all levels, perfect for the ‘sweet tooth’ with it pineapple-led style.