The green city in the sun as Nairobi is popularly referred is about to be reignited green with the latest Nairobi City inspired campaign by global Dutch brewer Heineken, dubbed Open Nairobi, which launched on Tuesday at Best Western Premier Nairobi.
Open Nairobi, aims to inspire Nairobi natives to view the city in new light , and experience all the positive energy Nairobi has to offer ; opportunities, adventure and fun. The fully integrated campaign includes a first of a kind, limited-edition Nairobi Heineken bottles.
Urbanisation, like globalisation, is unstoppable. Innovation, like urbanisation, is inevitable. Last year Heineken launched cities of the world campaign that had 6 different labels of 6 cities; Amsterdam, London, New York, Rio, Singapore and Shanghai printed on Heineken bottles.
The Nairobi Heineken bottle is a welcomed surprise following last year’s Heineken cities of the world campaign that had 6 different labels of 6 cities; and reinforces that Nairobi is an iconic global destination associated with its worldly culture, unique experiences and vibrant social scene.
Priced the same as the regular bottle, Heineken aims to keep consumers engaged with their latest innovation through re-igniting the party scene in Nairobi with different on-trade activations and during the 2015 Rugby World Cup match screenings in Kenya.