New detergent keeps laundry smelling fresh for 10 days


“When do you think this towel was washed?” Irene Mwathi-Miheso, P&G Communications Manager asked. Before me, a bright white hand towel, super-fluffy, which smelled like the complimentary ones at high-end hotels.

“Yesterday?” I guessed. The towels still smelled like the fragrance from laundry detergents. “It must have been washed recently.” The towel was actually washed four days ago.

The world’s largest perfumer, P&G, has launched Ariel with a Touch of Downy in Kenya, and is set to change the way you experience your clothes.

The latest laundry detergent offering claims to keep your clothes smelling fresh for ten days with only one wash. Activated by friction and daily use, the micro capsules of refreshing fragrances in the detergent are released slowly.

Research shows that up to 70% of soil in any load of laundry, such as body oils, are invisible and if this dirt is not removed thoroughly, the unseen dirt will cause bad odours. But are all stains and soils the same? To ensure the effectiveness of their detergent, P&G researchers sampled Kenyan stains such as Matoke and clay soil at their lab in Germany.

The latest detergent incorporates the lasting freshness properties of Downy fabric conditioner and is available at leading Kenyan retailers.

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  1. Avatar Johny Boom August 30th, 2011 at 5:04 pm

    PLO shouts about everything and never lead to any conviction since he got the job, now he is cornered and he has nothing to say. He might be the useless person who ever headed the graft body and I mean no offense. He has been linning up protesters and rioters along the streets against let say Ongeri and others, rather than linning up witnessess and evidence in the court against the culprits. Wow onto you PLO thou shou remember you for politicising your many opportunuties.

  2. Avatar Livid August 30th, 2011 at 5:46 pm

    If only he had remained tight lipped when on the job…he would have been so much more effective.

    1. Avatar Johny Boom August 30th, 2011 at 6:01 pm

      Truly said. And in that case Empty debe makes the loudest noise.


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