Responsible Travel, an online platform that connects consumers to the world’s best small holiday companies, has published the first league table of tourist boards – graded by purely their commitment to responsible tourism as published on their websites.
The national tourist board websites of Responsible Travel’s top 50 selling countries were examined and six questions relating to tourists boards’ vision, policies and activity in responsible and sustainable tourism, were asked. Tourist boards could score a maximum of six points and a minimum of zero.
Seven tourist boards scored zero, which surprisingly included some global tourism leaders such as – China, Vietnam, France, Japan and the USA. The lowest scoring seven tourist boards – China, Finland, Ethiopia, Vietnam, France, Japan and USA – made no reference to responsible or sustainable tourism anywhere on their websites. They also have neither published responsible tourism policies nor information for tourists.
Bhutan, South Africa, Sweden and England scored the highest with a perfect score of six; whilst Kenya scored a rating of four ahead of Spain, Australia, Jordan and Italy.