As incredible as it may sounds, Marilyn Monroe has been named Max Factor’s new global glamour ambassador!

Despite having passed away over 50 years ago, Monroe’s iconic beauty still holds a strong influence over the beauty industry with countless of makeup artists trying to recreate her signature red lip and winged eyeliner look to date.

The campaign will look at Monroe’s transformation as she rose to stardom and the role that makeup played in her life. Max Factor’s decision to use the late icon surprised many fans, later raising questions on whether the campaign will resonate with the public. Regardless, there’s no denying that Monroe was, and still remains, a true beauty icon.

Notably, this is is not her first endorsement as Chanel and MAC dedicated their campaigns to Monroe in previous years.