Rihanna, the queen of R&B, has been named the new Creative Director and Brand Ambassador of Puma.

The superstar took to Instagram yesterday (16.12.24) to share images of herself at the headquarters in Germany as she signed a multi-year partnership with the sportswear label.

Known for her risqué and alternative sense of fashion, the partnership is bound to position Puma as a current and trendy sportswear brand, giving it better competitive edge over some of the market’s giants – Nike and Adidas.