P&G’s Global Fashion Consultant and British fashion designer, Giles Deacon, exclusively unveiled his latest machine-washable collections at P&G Future Fabrics, which included a range for Ariel washing powder, in Berlin, Germany to a host of global fashion influences and style bloggers last Thursday.
The colourful collection stayed true to Deacon’s signature – it made an impression. The looks felt streetwise that included abstract prints on classic silhouettes and the understated sculptural cocktail dress with a piece of fabric billowing from the back that neatly tucked under the knee-length seam.
“For this new collection I was inspired by the macro-trend of multi-sensorial fashions and fabrics. Aware that Ariel has the capability to preserve and protect these fashions I set about creating designs that bring the best of each brand to life. For Ariel it is all about making first impressions last, colour, confidence and impact,” Deacon commented.
As the finale of 2014 P&G Future Fabrics, where P&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends that engage our senses and how we perceive fashion through touch, smell, sight and hearing; and solving the challenge of maintaining clothing beauty and longevity for the consumer, Deacon’s collection was a celebration of both the technical advances of fabric care science and also the creativity and beauty of fashion.