Adidas unveils new collaboration with singer Rita Ora

adidas rita ora

Rita Ora has unveiled the first of five capsule collections she designed with sportswear brand Adidas.

The ‘I Will Never Let You Down’ singer – who scored a long-term creative collaboration with the sportswear brand – has revealed the first of five different capsule collections of sneakers, clothing and accessories which is set for release on August 21.

The ‘Black’ line – which consists of monochrome items including leather high-top trainers and a patterned sports bra – is already being sported by the singer’s close pal, model Jourdan Dun and Beyonce’s daughter, Blue Ivy Carter, and Rita says she is “more than excited” for her fans to get their hands on the collection.

She said: “The collaboration came about through mutual love and appreciation. I have always been a fan of Adidas Originals and respect what they stand for in their fearlessness and originality.

“I worked very closely with Adidas Originals to put a personal touch in every piece with connections to my music, my career, and my life.

“I’m really proud of the collection and beyond excited for my fans to get their hands on it!”

The ‘How We Do’ hitmaker was first approached by the company at New York Fashion Week last autumn and spent weeks researching their past designs so she was fully equipped for the job.

She said: “I studied all of their shoes and their archives from the past 50 years. Before I started, I wanted to meet the team that was going to do it with me. So I did a performance at their Christmas party and met everyone.

“I was there for four hours going through a mood board, seeing what they have, what they don’t have and bouncing back and forth with ideas. From there on, literally we’d meet every two weeks for a five-hour meeting.”

Following her debut ‘Black’ line, Rita, 24, will release her Pastel range and Colourblock Packs collections on September 4, and finally her Roses and Spray creations on November 1.

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