Diana Opoti, director at Artemis Media, recently launched the 100 Days of African Fashion campaign aimed at encouraging consumers to take pride in wearing African Fashion. This fashion enthusiast, who also happens to be the producer and host of the show Designing Africa, has been a long-time champion for African Designers sporting beautiful designs on and off the red carpet.
The campaign was launched a couple weeks ago and has already sparked a lot of conversations on social media. It features Diana who uploads a picture of herself daily, highlighting at least one African-designed item.
She reveals that the idea came to her upon being asked to be the official Patron for Africa Fashion Week London where her role required her to promote the continent’s fashion scene. The campaign not only aims to compel consumers to appreciate and purchase African fashion but it also dares to challenge designers to have more ready-to-wear collections available.
So far, she has featured gorgeous pieces from renowned designers including Lalesso, Sindiso Khumalo, Duaba Serwa, David Tlale and our very own Katungulu Mwendwa, showcasing her classic, elegant style. She also highlights different accessories from Njema Helena, Shop Soko and Jinjer Jack.
Not only has the campaign yielded interest from designers wanting to be featured on her platform but it has also increased meaningful conversations between designers and consumers. It appears Diana’s attempt to “show, [and] don’t just tell” are working.
Check out her Instagram account – @dianaopoti – if you’d like to see more of her images and join her in this educative campaign. She aims to go strong for the entire 100 days and we wish her all the best!
Photos courtesy of www.100daysoffashion.com.