Smirnoff, the world’s number one Vodka launched a pioneering new premium ready to drink brand extension Smirnoff Ice Double Black with Guarana.
The new Smirnoff Guarana combines refreshing and invigorating taste of Smirnoff Vodka blended with Soda and Guarana. In a 330ml sleek can at 5.5% ABV, Smirnoff Guarana joins the Smirnoff ready to drink portfolio comprising of Smirnoff red ice and Smirnoff black ice.
Smirnoff Guarana is targeted for the young adult bold man with guts to make an ordinary night double up as something extraordinary and is set to raise the bar in the growing ready to drink category.
A series of Consumer engagement events have been planned to introduce the brand in the market. The Smirnoff Guarana events will run from July through December in major towns across Kenya culminating to the biggest party of 2014. Mechanics to ensure responsible drinking have been incorporated in these events.
Smirnoff Guarana is available nationwide retailing at ksh 100.