British Airways has begun testing a hi-tech blanket which changes colour using brainwaves, to ensure it offers customers the best flight¹s sleep in the sky.
The “Happiness Blanket”, which is woven with fibre optics, uses neuro-sensors to measure a person’s brainwaves and changes colour, from red to blue, to show when they’re at their most relaxed and meditative.
The airline hopes monitoring a person’s sleep and relaxation patterns during a flight will inform decisions made to improve aspects of the in-flight service; from changing the timing of meals, what food is served and even the types of films shown to make flying and sleeping on British Airways flights even more relaxing.
Last week, a group of volunteers on board the BA189 Dreamliner service from Heathrow to New York, were among the first to try out the hi-tech “Happiness Blankets” for themselves and report on their experiences.
Frank van der Post, British Airways¹ managing director, brands and customer experience, said: “This is the first time this technology has been used by any airline to help shape how service is delivered on board an aircraft.”
Using technology like the British Airways “happiness blanket” is another way for us to investigate how our customers’ relaxation and sleep is affected by everything on board, from the amount of light in the cabin, when they eat, to what in-flight entertainment they watch and their position in the seat.
Supporting the initiative, Vincent Walsh, professor of human brain research at University College London, said: “Sleeping on a plane is a great opportunity to reset your body clock so you arrive at your destination after a long flight, feeling refreshed and rested.”
Though still in its testing-stages, the “Happiness Blanket” will in theory provide better service to customers.