Green Passport: UNEP’s travel app for 2014 FIFA World Cup

green passport

The United Nations Environment Programme (UNEP) and Brazil’s ministries of  environment, Sports and Tourism has launched the 2014 edition of the Green Passport initiative, which is an online mobile application aimed at promoting sustainable tourism during the 2014 World Cup in Brazil and beyond.

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The Green Passport can be downloaded as an application or used online, and gives a wealth of advice to tourists on how to minimize their environmental impact while in Brazil. Beyond responsible tourism tips, the campaign features the Green Passport Tours—60 tour options at and around each one of the twelve host cities of the 2014 FIFA World Cup, which encourage travelers to choose more sustainable practices, such as public transportation and local cultural experiences. Tourists may also recommend establishments engaged in the campaign, using sustainable criteria.

“The Green Passport campaign brings the word sustainability to the ordinary citizen. The campaign is a new format to promote sustainable tourism, showing that everyone can change their behavior with simple attitudes while travelling,” said the Minister of the Environment of Brazil, Ms. Izabella Teixeira, at the launch in Brazil, on Tuesday.

Created in 2008, the Green Passport campaign emerged as a partnership between UNEP, the Ministries of Environment and Tourism of Brazil, the French Ministry of the Environment and Sustainable Development and other partners.

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