Kenya becomes one of the first markets worldwide to retail the new lotion, whose gentle yet effective formula combines the power of natural cocoa butter with Vitamin E and NIVEA’s exclusive Hydra IQ technology to give silky smooth skin.
The new product will also be available in the rest of the East African market and seeks to capture all consumer bases in the region. “We are proud to provide our consumers with a new range of skin lotions that cater to their varied needs,” said Fredrick Maina, Marketing Manager, Beiersdorf East Africa.
“Our NIVEA Cocoa Butter range is designed to provide intensive yet non-sticky moisturization that is essential for glowing skin, and uses the highly favored cocoa butter to provide not only an irresistible scent, but skin smoothing benefits in a stylish package.” Maina added.
Heightened interest and sensitivity in selecting skin care products especially among the ever more discerning and expanding middle class has seen skin care manufacturers opt for more natural ingredients, as they seek to capture an increasingly competitive market segment looking for affordable luxury.
In the recent past cocoa butter has emerged as a popular skin care ingredient owing to its various health benefits, which include skin smoothing properties and a high concentration of natural fats within the cocoa bean that easily melt at body temperature and are rapidly absorbed into the skin to retain invisible moisture.
Extensive research was conducted in putting together the products to suit the local Kenyan and wider East African market, with Beiersdorf East Africa retaining pricing consistent with other NIVEA lotions in the 100ml, 200ml and 400ml categories.
Recently, NIVEA rebranded its skin and body care portfolio within East Africa to adopt a trendy design.
“With the new look, consumers have access to an innovative new product that improves the skin’s moisture retention capacity to give silky smooth, glowing skin, all presented in a modern package that is in line with consumer preferences,” said Mr. Maina. “In this way we feel we have provided a lifestyle partner that complements who our consumers are in their day to day lives while giving them a certain degree of confidence in their skin that can only be achieved by rich care and affordable indulgence.”
The new NIVEA Cocoa Butter Range is available in leading supermarkets and outlets countrywide.