Supermodel Gisele Bündchen, Actors Don Cheadle and Ian Somerhalder and footballer Yaya Touré – all UNEP Goodwill Ambassadors – have launched a challenge to see who can rally the most registered activities for World Environment Day 2014.
Their call to action, Message in the Bottle, asks individuals around the world to join one of the celebrities’ teams and make a difference by pledging to take action in support of World Environment Day. These pledges can be registered at wedchallenge.com.
“These global celebrities are giving fans a unique glimpse into the private moments that make them who they are,” said Jeffrey Nachmanoff, director of the Public Service Announcements, screenwriter for the climate blockbuster The Day After Tomorrow and writer/director of Traitor and the CBS series Hostages.
Each celebrity Goodwill Ambassador is championing his or her own cause in support of this year’s WED theme, Raise Your Voice not the Sea Level. YOU can cast your own vote by pledging support to one of their activities at wedchallenge.com or on Twitter (#WorldEnvironmentDay #WED2014 #WEDchallenge).
For #WorldEnvironmentDay this year Gisele Bündchen will work against food waste, Don Cheadle wants you to power down, Ian Somerhalder asks you to go greener and Yaya Touré to purge plastics.
Which team will you join?