When it comes to purchasing a new phone, men and women differ

When choosing a smartphone, price sensitivity still remains a key factor when deciding on a new phone.

In a new Nielsen survey, conducted in more than 58 countries, researchers found that there is a male-female divide when it comes to purchasing smartphones.

Created by Statista and Mashable, the following chart breaks down what’s important to men and women when it comes to purchasing a new phone.

men women choosing mobile phone

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