Have you ever wondered why heartthrob Idris Elba attracts so many women? Yes, undoubtedly Elba is handsome, but what makes women, from all over world, swoon for the Brit? Is it his deep voice? According to a new Canadian study, that actually may be the reason.
At least when it comes to finding a partner, Canadian researchers found that men with low-pitched voices were more likely to attract women, published in Personality and Individual Differences.
After surveying women who listened to men’s voices that were electronically changed to sound higher or lower, researchers found more women gravitated to the lower voices.
Surprisingly, researchers also found that the low-pitched voices were also more likely to cheat, but the surveyed women still found them more attractive.
“Until now, it’s been unclear why women would like the voices of men who might cheat,” according to Study lead Jillian O’Connor, a postdoctoral fellow in McMaster University. “But we found that the more women thought these men would cheat, the more they were attracted to them for a brief relationship when they are less worried about fidelity.”