Pop star Beyonce dethroned reality TV personality Kim Kardashian as the most searched person on the Internet in 2013 for Americans, in a year when entertainment celebrities reigned.
That was the verdict from Microsoft search engine Bing, which released data on top searches for 12 countries that showed Web users want to know more about the entertainment world than most other sectors.
While Beyonce outpaced Kardashian in the United States, she was also number two in Britain, behind Canadian pop singer Justin Bieber. Britain’s number three searched personality was Kate Middleton, the Duchess of Cambridge.
In Australia, the American actress and singer Miley Cyrus edged homegrown model Miranda Kerr as the most-searched person, ahead of Kevin Rudd, the former prime minister, Bing said in a blog post Sunday.
Cyrus was also number one in Canada, ahead of Britain’s duchess and American actress Amanda Bynes.
The Barbadian singer Rihanna was the top-searched person in France, followed by Kardashian and Beyonce, the blog said. US actress and singer Selena Gomez was number one in Germany, edging Cyrus and Bieber.
Brazil, China, India, Japan and Spain favored their own celebrities: the number one spot went, respectively, to actress Bruna Marquezine, actor Wen Zhang, actor Salman Khan, model Danmitsu and pop star David Bisbal.
In Italy, the Argentine-born television personality and host of Italia’s Got Talent, Belen Rodríguez, was at the top of the list.
In the United States, the top five most searched people of the year were all women, with only two men in the top 10 — Bieber at number six and President Barack Obama number 10.
The Dallas Cowboys NFL team was the top-searched sports team by Americans, Bing said. And Facebook was the most-requested search item among social networks, ahead of Pinterest and Twitter.
Xbox beat iPhone as the top searched gadget among Americans and Iron Man 3 was the most requested movie.