BACARDI: “Your party awaits you and 50 friends…”


BACARDI® rum has hosted some of the world’s most legendary parties for the past 150 years and on 30 November 2013  it will be throwing open its doors to host the first of four parties aimed at revolutionizing Kenya’s party scene.

Casa BACARDÍ is all about legendary, unforgettable house parties that have the perfect mix of great music, great friends and great cocktails, and BACARDI Limited, the world’s largest privately owned spirits company is officially bringing the legendary parties to Kenya.

Four selected consumers will experience epic unforgettable house parties over the next five weeks.

The consumers will enjoy the privilege of all paid exclusive parties in the company of over 50 friends and get to mingle with VIP’s and celebrities. A selected consumer and their entourage will experience red carpet treatment, enjoy live music performed by up and coming artists and of course the Paparazzi. The parties will provide an opportunity for BACARDI lovers to enjoy Bacardi’s rich history.

Guests will be treated to delicious eats and renowned Bacardi cocktails like Mojito, Cuba Libre and Daiquiri, whilst getting down to hot mixes from DJs’ Mista Dru, Monster Radio’s Namosky, music artists Sharon Too, Eriscon and Michuki Junior.

“For more than 150 years, Bacardi has been at the heart of legendary and unforgettable parties and Casa Bacardi is a reflection of this incredible heritage. This year, Bacardi is determined to ensure that its brand enthusiasts experience the rich Bacardi history.  We are looking forward to appreciating all Bacardi fans by giving Bacardi enthusiasts a party that will set the standards for exclusive entertainment while continuing to offer rich quality drinks in Kenya.” Said George Cozac, Bacardi-Martini Area Manager East Africa.

Participants are nominated on the Casa Bacardi radio program which kicked off last week on CapitalFM’s Hits not Homework and The Drive shows. To be nominated, Hits not Homework and The Drive will play a Bacardi Trivia on a daily basis where callers are expected to answer simple questions about Bacardi. Selected nominees are requested to  rally their friends to vote for them on the Bacardi Kenya facebook page to be in the running. The entrant with the highest votes get the grand prize of an all-expenses paid Casa Bacardi party. The promotion is strictly open to persons above 18 years of age.

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