Unilever’s health soap brand Lifebuoy has launched a social media campaign aimed at raising awareness on the importance of hand washing with soap to reduce child mortality rates in the country.
A run-up to the annual Global Handwashing Day on October 15th, Lifebuoy will donate 1 Kenyan Shilling towards promoting child health through hygiene education in Kenya for every Youtube video view and share on social media mediums such as Facebook, Twitter, etc.
The Social Media Campaign dubbed ”Help a Child reach the age of five” aims to raise Kshs 800, 000 that will be used to raise awareness on the importance of hand washing with soap. The campaign will run for a period of 45 days.
Handwashing with soap saves lives. Lifebuoy has taken the handwashing programs to Thesgora, a village with one of the highest rates of diarrhoea in India.
Watch this amazing video of children and mothers learning and spreading the lifesaving message of handwashing with soap: