Unilever’s health soap brand Lifebuoy has launched a social media campaign aimed at raising awareness on the importance of hand washing with soap to reduce child mortality rates in the country.
A run-up to the annual Global Handwashing Day on October 15th, Lifebuoy will donate 1 Kenyan Shilling towards promoting child health through hygiene education in Kenya for every Youtube video view and share on social media mediums such as Facebook, Twitter, etc.
The Social Media Campaign dubbed ”Help a Child reach the age of five” aims to raise Kshs 800, 000 that will be used to raise awareness on the importance of hand washing with soap. The campaign will run for a period of 45 days.
In a recent report by UNICEF shows that Kenya is second to Burundi where newborn children have the lowest chance of surviving until the age of five among the five East African Countries. The country is also ranked 33 worst country to be a child globally with 73 children out of 1,000 births dying before they reach the age of five.
Help spread the word!
Watch this inspiring story of the life saving mission here: