The world’s number one ultra-premium vodka CÎROC® recently treated select media to a night of reserve brand cocktails during the launch of the CÎROC® level eight bar at Best Western Hotel in Nairobi.
The CÎROC® level eight bar was launched at an event attended by entertainment and lifestyle journalists and some of Nairobi’s socialites. Invited guests got an opportunity to taste various CÎROC® samples in neat and cocktail form, under the mentorship of Tim Judge the reserve brand ambassador for Diageo Africa who also teaches mixologists how to make perfect serve cocktails.
Tim took guests through an interactive session, detailing the history of the CÎROC® brand (The name CÎROC® is derived from the combination of two French words, “Cime” meaning peak and “roche” meaning rock) and introduced the guests to the different perfect serve CÎROC® vodka cocktail blends.
Speaking during the event Jim Judge said: “For a long time the fallacy has been that it can only be consumed neat, but this is not true the Ultra-Premium Vodka is complex in its creation but complimentary with most mixers from Champagne to Tonic. However you choose, enjoy the clean finish of CÎROC®.”
Ryan Majiwa, CÎROC® Brand Manager in Kenya said: “We would like to ensure that guests who visit the CÎROC® level eight Bar enjoy the exceptional taste of perfect serve vodka, in an environment that matches their lifestyle.”
The launch of the CÎROC®level eight Bar is aimed at not only popularizing the consumption of CÎROC®vodka, but educating consumers on how to enjoy vodka in different blends.
CÎROC® Level Eight Bar launch in pictures: