East Africa’s leading lifestyle retailer, Deacons Kenya Limited will host the first ever Deacons Fashion Show on July 28th at Thika Road Mall.
The fashion extravaganza, which will be the largest winter fashion show in the country featuring Kenya’s top Fashion Stylists, Wambui Kibue of Sunday Nation, Sunny Dolat, Wambui Thimba of Standard, Annabel Onyango of Mnet, Connie Aluoch of Nairobian/True Love/KTN Anchors, and Anyiko Owoko of KBC/UP Magazine.
“It will be a massive showcase to find out who is Kenya’s finest Fashion Stylist,” said Deacons Kenya Limited C.E.O Muchiri Wahome.
He added, “Deacons wants to do more for the local industry and this fashion show is just a beginning of the many ways we are looking of partnering with local Kenyan stylists and designers. We are keen on making this an Annual event.”
Deacons fashion show will feature 21 models strutting up and down the TRM runway showcasing collections from Deacons four stores-Woolworths, Angelo, Babyshop and 4U2.
Fashion collections from Europe’s biggest retail and world fastest growing retail brand Zara, will mark the climax of the show.
Zara will be stocked in all 4u2 stores, at Sarit, Thika Road Mall and Capital Center which are currently owned by Deacons.
The overall winner will get a cash prize of Sh100,000, Sh50,000 and Sh25,000 respectively.