Baileys cream liqueur recently unleashed a stylish new look to the Kenyan market at an exclusive event. The trendier bottle now has a heightened and a slimmer body to give it a more feminine, stylish and elegant profile giving every stylish woman a reason to find a place for it in her lifestyle.
The striking new bottle got a unique unveiling on a live 3D projection against Teleposta Towers complete with a countdown. This ensured that a number of curious people within vicinity of the building got to witness the unveiling live as it happened.
Baileys cream liqueur remains a favorite of the sassy, sophisticated, African woman, and is the world’s number one selling liqueur. It has been enjoyed since 1974. The new look bottle was launched in response to the changing trends in the market, which have seen the rise of a highly discerning middle class looking for more affinity and greater aesthetic connection to the brand. The new extrinsic design by Baileys seeks to meet this consumer taste in class.
“Today the African woman is very fashion-conscious, very aspirational, very classy, and the new bottle was created to embrace and celebrate this stylish, contemporary woman,” said Joe Muganda, KBL Managing Director.
Kenya is the second African market after Nigeria to launch the new bottle, proof of the priority placed on the brand by its trademark owner, Diageo. Sold in over 160 markets worldwide Baileys enjoys its coveted position of having the largest market share of any cream liqueur brand in the world. The brand is also ranked as the world’s most powerful flavored spirit and is the 7th largest selling global premium spirit of any kind.
In addition to the original Baileys flavor, other unique flavors that will be available in the new bottle include: Caramel, Biscotti, Coffee and Hazelnut.
“The launch of this redesigned bottle is a milestone signifying our belief in the necessity of innovation, and we are very glad to be one of the first markets in Africa unveiling this,” said Catherine Mathenge, Brand Manager for Baileys Kenya. “We look forward to continually provide consumers with the best cream liqueur in the market and to sharing more memorable moments with Baileys and the women we are celebrating tonight.”
How it went down in photos: