Discovering the exciting world of Martini

Martini is a true Italian icon that was established in 1863. Martini has a strong family heritage and has become one of the most acclaimed and cosmopolitan Italian drinks brand in the world. Hence the need to be enjoyed the world over. Because of this (the need to try out Martini, appreciate it and celebrate it), there have been ongoing Martini brand campaigns.

Martini Brand Ambassador Richard Neil demonstrates how to make the best Martini cocktails during the Martini Advocacy cocktail .

The campaigns dubbed ‘Discover the exciting world of Martini’ are aimed at creating consumer awareness encouraging trial. All this has been made easy courtesy of Martini brand ambassador Richard Neil Irwin.

Martini drinkers are young, sexy, vibrant and love beauty. Anytime is Martini time.

The brand ambassador Richard Irwin demonstrated how to make the perfect martini cocktail based on 4 types of  Martini… Bianco, Rosso, Rosato and Extra dry Martini.

Martini is a perfect Vermouth that was created 1800’s by two Italians Alessandro Martini, Luigi Rossi.

Martini Rosso is natural, elegant and refreshing. It is characterized by subtle notes of orange and caramel, Martini Rosso has got a unique perfume, rich herbal notes and unmistakable dark color. Garnish it with an orange slice for the perfect blend.

Martini Rosato has a subtle pink coloring. It delivers hints of cinnamon with lighter aromatics of raspberry. It is best taken with a garnish of mint.

Martini Bianco is a fine blend of Italian white wine infused with herbs and sweet floral botanicals and produces an aromatic yet delicate drink with notes of vanilla and citrus.  Best garnished with lemon.

Martini Extra dry is elegant, delicate and very cool. It was launched on New Year’s Day 1900. It is the essential ingredient and the perfect mixer. It is characterized by its pale colour and fresh and fruity aromas, Martini Extra Dry is delicious over ice with lemonade or apple juice.

Richard Neil’s description of a Martini consumer “Martini drinkers are young, sexy, vibrant and love beauty. Anytime is Martini time.”

Below are some pictures from the event:

Martini Brand Ambassador Richard Neil poses with Wines of the World General Manager Thinji Murithi and Michael Slint, the General Manager Tribe Hotel during the Martini Advocacy Cocktail held at the Tribe Hotel on the 5th December 2012.

Joy Sunshine(left), Sophie Kinyua(center) and Thinji Murithi(right) enjoying themselves

The Managers, Haandi Restaurant Sanjay Ghag and Mr. Dayal pose with Journalist Limo Taboi

Models Bidanya Barasa and Lisa Wasonga pose during the Martini Advocacy cocktail

Model Bidanya Barassa poses with Martini brand ambassador Richard Neil

The Young and Rubicam Team poses with Martini brand Ambassador Richard Neil at the Tribe Hotel

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