As voters start registering next week to take part in the upcoming general elections, a group of artistes will be campaigning to encourage young Kenyans to be part of the exercise.
A 30-day voter registration kicks off on Monday, November 19, and through an initiative called Kuvuka Kuvuka, more than 20 musicians will use their skills to draw Kenyans to the registration venues.
The venture is a partnership between the Independent Electoral and Boundaries Commission (IEBC), URAIA Foundation, the Open Society Initiative for East Africa (OSIEA), and entertainment company True Blaq Limited.
Speaking during the launch at the True Blaq Limited Offices last week, officials said their vision was to provide opportunities for Kenyans to exercise their civic duty by registering to vote.
The Kuvuka Kuvuka campaign is built on the success of the 2007 Vijana Tugutuke campaign which registered over 2.4 million voters, the highest recorded number of new voters registered within an electoral period.
This year, the goal is to help the IEBC reach its target of 18 million voters.
Some of the artistes involved in the process are Wyre and rapper Octopizzo.