L’oreal launches hair Color Intensity for the dark and lovely

Hair color just like make-up gives your whole outlook a make-over. Believe it! It helps you transform from your usual-since-birth comfort zone to fabulous feisty lady in just a matter of minutes.

Well, most women (especially those of us with Afro hair) are afraid of coloring their hair for various reasons…but L’oreal , the leading beauty manufacturing company has decided to come through for all of us by helping you forget everything you feared about hair color.

L’Oreal has responded to the African Woman’s needs by introducing 6 new shades of Dark and lovely Color Intensity. The all new color product which contains a nourishing formula enriched with olive oil to guarantee conditioned and soft hair.

Dark and Lovely Color Intensity combines intense care with intense color to integrate a specific dye balance ,which aims to revolutionize African Hair color by providing a wide range of hair colors for a fresh, fun and modern look.

Dark and Lovely developed this product after several years of research on hair color for African hair.

Dark and Lovely Color Intensity:

* Offers an anti-dryness formula which conditions as it colors and has a cream-gel texture that spreads easily.

*Does not drip and

*Provides 100% grey coverage in a no-mistake application.

Speaking during the colorful hair show in Nairobi, L’Oreal East Africa Limited Managing Director Patricia Ithau encouraged all to embrace Dark and Lovely Color Intensity;

“We are extremely proud to introduce to you this revolutionary product. We designed Dark and Lovely Color Intensity as a solution for the African Hair that can be porous and requires a specially-formulated solution to create that brand new look.”

This range of color products enters the lucrative East African market at a time when women are becoming more adventurous and color is a great way to demonstrate independence and style.

During the launch, L’Oreal conducted a training session that saw professional stylists demonstrate how to apply the new colors. The training session was undertaken to provide the applicants with the right knowledge on effective color application.

L’Oreal Marketing Manager Salome Maina spoke on the need for a color product that is easy to apply and affordable.

We wanted to introduce a color solution that guarantees no dryness or breakage, a no-mistake application and in addition offer a product that is convenient and easy to use“.

The Dark and Lovely Color Intensity products will be available in a wide range of colors ranging from Spicy Red, Magic Plum, Radiant Copper, Original Black, Super Black and Dazzling Brown.  The products will be available in two pack sizes- 100ml for full head application and 60 ml size for touch ups.  Consumers can buy the colors at an affordable price at leading beauty shops and supermarkets throughout the country.

A change is always as good as a rest. There’s no denying that hair just like the clothes we wear help to define our personalities… Since it’s now safe to color your hair give your hair some personality with color intensity.






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