Daddy Owen, whose latest release ‘Mbona’ is taking the country by storm, signed the contract with Airtel Kenya’s Head of Corporate Communications Dick Omondi in the presence of the media on Tuesday.
In the deal, Airtel commits to facilitate several music ventures while the artist endorses the Airtel brand, products and services.
Owen says he agreed to the deal because it helps him market his music across the country and take his message to those who appreciate his tracks.
“I am passionate about creating a positive change in our communities, and I believe that my partnership with Airtel will go a long way in touching the hearts and lives of Kenyans,” he said.
In keeping with his recent work to raise awareness on the sufferings of persons with disabilities, Daddy Owen hopes to encourage disadvantaged youth to follow their dreams while on tour.
Omondi meanwhile explained that the partnership will be similar to the One 8 campaign which saw Kenya’s Amani team up with R Kelly and other African artists to record a song and video “Hands Across The World.”
He explained that the get-up will be similar and that the other African artists chosen will also be brand ambassadors for Airtel in their respective countries. He declined to mention names and it is expected that the details of the partnership will be revealed in the coming weeks.