Kenya’s first ever Olympic Anthem is finally out after nearly two months of searching, auditioning and producing, courtesy of Coca-Cola.
Juliet Karanja (aka Sign) and Collins Okoth (aka Colla Boy) held rapper/producer Madtraxx’s hand for two weeks as they worked on writing, singing and putting together a song, which Coca Cola hopes will catch on and play in Kenyan establishments to supplement the country’s efforts at the London Olympics.
‘Move to the Beat,’ is the name of the anthem and Madtraxx has confidence that its up-tempo sound will cross borders and infect everyone with the Kenyan Spirit.
“Sign comes in with strong vocals calling everyone to rise and move to the beat before Colla Boy comes in rhyming the letters K-E-N-Y-A, which brings an interesting twist to his rap. When the chorus drops, you feel the action and from that point on you really feel like moving to the beat,” he said in a statement.
“From this anthem Kenyans will feel the energy of our Kenyan champions.”
Sign is excited about the song, saying that the chance to work on a track with Madtraxx and DJ Pinye was like a dream come true.
“I am now looking forward to releasing my own album after the Coca-Cola Kenya Olympic Anthem ‘Move to the Beat’ video launch,” she asserted.
Colla Boy, who was scouted from Kisumu and sounds a little bit like Madtraxx, called it a fun learning experience, which he hopes to put into practice soon.
The team is now working on the anthem video, which will officially be launched next Friday, July 20, at the Coca-Cola Plaza in Upperhill.
”We look forward to sharing ‘Move to the Beat’ with all Kenyans as we countdown to the London 2012 Olympics Games, and rally behind Team Kenya as they do us proud,” said Catherine Mudachi, Senior Marketing Manager for Coca-Cola Kenya.
The Olympic anthem can be found on the official Coca-Cola Kenya Facebook and YouTube page, and it will also be made available as a ringtone and ring-back tune.