#KOT ridicule airline over ‘Primitive Energy’ promo

Korean Air on Monday faced a barrage of criticism over a promotion gaffe that described Kenyan people as having primitive energy, three days before the airline started direct flights to Nairobi.


“Korean Air will launch 3 non-stop flight services per week from Incheon Korea to Nairobi, Kenya on June 21. Korean Air will become the first air carrier in Northeast Asia to extend flight services to Nairobi. Fly to Korean Air and enjoy the grand African Savanna, the safari tour, and the indigenous people full of primitive energy,” read the promotion, which has since been removed.


Kenyans on Twitter, also known as #KOT were furious with the promotion, which they termed ‘offensive.’


“@KoreanAir_KE just called us primitive people? I await an apology,” tweeted @coldtusker.


“Maybe when these Koreans arrive we should have two gorillas at the run-way for them! That’s some good primitive energy!,” @KalimaniThaMc twitted.


#KOT have proceeded to ridicule the description by laughing at it and launching a trend #PrimitiveEnergy


“Thinking of lion hunting today and maybe some elephant baiting to deal with my #primitiveenergy,” said @wairimugk.


Kenyans are describing what they think are examples of ‘primitive energy’ in the day to day lives of the country’s 40 million plus population.


Hilarious examples like uprooting rail tracks and putting a spoon of juice in the freezer to make it cold, are among the hundreds of tweets that have been coming in every few minutes.


As we look for comment from officials at Korean Air, here’s a small sample of the tweets accompanied by a video showcasing monkeys, beautiful scenery, lions and the ever engaging Maasai.

Korean Air will on June 21 become the first airline that operates direct flights from Northeast Asia to Nairobi, the gateway to East Africa as well as the hottest destination in Central and South Africa.


Korean Air’s new service to Nairobi will be operated by A330-200 aircraft with a total capacity of 226 seats.

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