Rapper, producer Madtraxx and veteran DJ Pinye will kick off a talent search this weekend for two young Kenyans to work with them on an Olympic anthem for the July London games.
The Coca-Cola Kenya Olympic Anthem, as it is labelled, will be a catchy song sung to support Kenyan athletes headed to the world sporting event.
According to a statement, the song will celebrate athletes who raise the Kenyan flag in the athletic arena, and also rev up the Olympic spirit among fans.
“This is the first time that something like this is being done… we hope that this anthem will bring Kenyans together in the spirit of the Olympics as well as celebrate the talent we have,” said Catherine Mudachi, Senior Marketing Manager for Coca-Cola Kenya.
Kenyans eligible for to win the contest, must be between 18 and 25 years old, and present themselves for auditions this Saturday June 2, at the KICC in Nairobi, Darajani Hotel in Mombasa and the Sunset Hotel in Kisumu.
Auditions will be carried between 10am and 6pm on that day, and those shortlisted by the judges at the three venues will go through another round of trials, where Madtraxx and DJ Pinye will pick out 12 finalists.
These 12 will subjected to a public vote and two lucky winners chosen from that process – a man and a woman.
“I am ecstatic to be working with Coca-Cola and the rest of the team to discover, nurture and produce new and fresh Kenyan talent,” said Madtraxx, who is famous for hits like ‘Get Down’ and ‘Ita Waiter’.
“I am hoping that all the budding and aspiring artistes will jump at this great opportunity,” he said.
On June 2, DJ Delf and music producer Susumila will judge the talent in Mombasa, DJ Edog and Thomas Milongo of Chagua Records will oversee the auditions in Kisumu auditions, and the Nairobi version will be left to DJ Pinye and Madtraxx.
Apart from vocals, the duo will tested on their abilities to write down lyrics. The ‘Get Down’ star will team up with the winners to produce the anthem, which will officially be launched before the start of the London Olympic Games.