LG launches cloud streaming for mobile, TV and PC

LG Electronics has announced the opening of ‘LG Cloud’ service that will host streaming access to all digital content across various electronic devices – mobile, TV and PC.

Users will have access to seamless digital content across the different platforms through the LG Cloud.

LG Cloud is the first is the first of its kind that allows users to manage and consume all types of content on “three screens” which includes Android smartphones, PCs and smart TVs (including but not limited to CINEMA 3D models) without a separate set-top box.

The cloud platform allows integration of content across platforms that will allow users to synchronize smartphone content with their PC’s and TV. Photos and videos taken with the smartphone can be viewed and streamed to the PC or TV almost instantaneously. Videos edited on a PC can be uploaded to LG Cloud for viewing seconds later on a smartphone.

Unlike other cloud services, there’s very little waiting or lag time since the content is streamed to the TV, PC or smartphone, not downloaded first.

The difference, says LG, is the real-time Streaming Transcoding technology.

“The conversion happens on the server in realtime, not on the device. There is no need to worry about installing codecs or converters, everything happens seamlessly and in the background with no involvement from the user,” stated a statement from LG.

It will now be possible to take 3D videos on an LG smartphone while on vacation and upload the clips via 3G or Wi-Fi to the LG Cloud server. Back home in the comforts of the living room, the family can watch the vacation footage as it streams from LG Cloud to their LG CINEMA 3D Smart TV in superb three dimensions.

“Most companies today only see the cloud as a storage device or in the case of YouTube or Flickr, only for one type of content,” said LG’s Mr. Kwon, President and CEO of LG’s Home Entertainment Company.

“LG makes the devices that millions of people watch content on so we can set a new yardstick for ease of use by setting up our own cloud service. Tomorrow’s consumers don’t want to go to one cloud for music, another cloud for video, another location for photos and yet another cloud for their office files. In the end, our solution is about making life more convenient.” He said.

LG Cloud will be offered as both a free and paid service. Free storage space and pricing will differ market to market and will be announced separately as the service becomes available in that country.

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