Omawumi, who is the Malaria Cause Ambassador for Mortein Doom, appealed to the mothers to join her in the fight against malaria, and went on to show them how to protect themselves and their families.
The main messages were: use your nets, use insecticides like Mortein and keep your environment clean.
“Although malaria related deaths in Africa have fallen by an estimated 33% since the year 2000, we have a long way to go before we can proudly announce that we have won the fight against malaria,” said the mother of one at a media briefing in Nairobi.
She explained that expectant mothers and children under the age of five remain the most vulnerable group, and communication to encourage them to take preventive measures needed to be scaled up, as African countries strive to meet the Millennium Development Goals on Malaria.
“The proper usage of the insecticide treated mosquito nets, indoor residual spraying, everyday use of Mortein Doom insecticide and taking proactive vector control measures by keeping your environment clean and free of stagnant water; are among the measures that mothers need to start implementing now,” she said.
Her visit comes as activities continue rolling out since World Malaria Day on April 25.
Among the activities was the launch of a theme song featuring mothers from Africa.
Omawumi is well known for her hit songs, If You Ask Me and Bottom Belle, which merge African music with modern pop culture.
Reckitt Benckiser’s Country Manager Richard Pereira said they were proud to have Omawumi on board.
“Through our flagship brand Mortein Doom, we have been involved in many activities aimed at helping lower the deaths attributed to malaria. With Omawumi’s appointment as our Cause Ambassador this year, I am sure we will register a more significant reduction in malaria infections going forward.”