They call it The Night; an entry into Kenya by Smirnoff’s party animals to introduce a Nightlife experience, something that has already been launched across more than 50 countries worldwide.
The brand’s Marketing Manager Kendi Kilonzo says the Smirnoff Nightlife experience is a project intended to share and improve the party experience across the globe, and on top of the fun, responsibility is key.
Two female international DJs will be hosted in Nairobi by Smirnoff for the first ever experience, which will feature state-of-the-art 3D projection mapping and lasers, at an exclusive event on April 6.
Dj Cheryice who specializes in Hip hop/RnB music as well as Old school and Vocal Funky/house will be the headline act, with Emma Feline who runs her own night Decks in the City at different venues in London.
They will team up with Capital FM’s DJ Joe Mfalme, and DJs Chuckie and Mobi.
As a precursor to the main experience, Smirnoff hosted an exclusive get together at Toby’s Place, a private club in Nairobi’s Runda Estate.
The exclusive party was attended by leading personalities in the arts and entertainment industry, under the theme ‘All white and sexy’.
“Karen Galleria will be transformed into a spectacular party zone for ‘The Night’,” said Kendi.